Well! Starting a blog these days has become easy with platforms like WordPress. However once it is up and running, the next big challenge you have is to bring more traffic to your blog or website.That true, because me myself have pass this process.
Don’t worry, you don’t need to be a marketing guru to promote your blog. You can easily increase your blog traffic to get more visitors by using some of this proven best practices.
In this article, I will share some of the easiest and tested tips on how to increase your blog traffic like an expert marketer.
Unlike other articles on growing blog traffic, I am only going to share tips that I have personally used to increase my Blog site traffic to thousand of pageviews every month.
I also have done our best to make this the most comprehensive website and blog traffic guide, so you can have a holistic blog traffic strategy for your business.
Ready? Let’s get started.
1. Create Audience Profiles to Understand Your Users
What I means by creating Audience profiles. Before you start creating content for your blog, it’s important to spend a little time understanding your target audience and what they are looking for.
You can quickly build an audience framework by answering the following questions:
Who is your target audience?
What problems are they facing that you can help solve?
What kind of content are they looking for?
How would they ideally try to find the answers to their questions?
How good are you, don’t forget that you must not be an expert you can create a content.
Answering these questions will help you get a clearer picture of your targeted audience.
You can also expand on this by adding further personalized questions such as:
.How old are they?
.Where are they from
.What are their occupations?
.What is their education level?
.What is their expertise level in the subject matter of your blog?
These audience profiles are also known as buyer personas in the eCommerce industry. If you run an online store, then I highly recommend that you research more on how to create a buyer persona with examples and templates.
2. Do Keyword Research to Plan Your Content Strategy
Keyword research is a technique used by content creators and SEO experts. It helps you discover specific words and sentences that users type in Google and other search engines to find the content they are looking for.
Normally, beginners just rely on their best guesses when creating content. As you can imagine, this strategy is a hit or miss.
If you use the “best-guess” strategy, then a lot of your articles will likely not do well in search engines. Simply because no one’s looking for the keywords you have used, or there is just too much competition for those keywords.
By doing proper keyword research, you will unlock the following benefits:
.Discover actual search terms people are looking for
.Find unique content ideas for popular search terms
.Learn from your competitors and beat them with better content
.Create a series of pillar-articles to drive steady traffic to your blog
Now the question is how do you actually do keyword research? Luckily, it is not as difficult as you would think.
There are a lot of free and paid tools that can help you do proper keyword research.
All you would have to do is enter a keyword, a competitors blog/website URL, or your own URL to find out more keyword ideas.
I have drop a link and If you want to know how best your competitor website or blog perform and keywords and how their site ranks. Visits Ubersuggest.You can rank high if you know what to do.
3. Make an Editorial Calendar
This another important aspect of it. When Once you have done the keyword research, you’ll likely come up with tons of blog post ideas.
Sometimes, the large list of keywords can overwhelm beginners to a point where they simply give up.
To make sure this doesn’t happen to you, I recommend creating an editorial calendar (a game plan). Remember, no large website or blog was built in a day.
It takes time and consistent effort to create a successful blog, with step to step practice to become a successful blogger.
Creating an editorial calendar will help you create and stick to the plan.
There are plenty of useful tools that you can use like Asana and Trello to name a few.
These tools come with a powerful set of features that will help you stay on top of your game.
The goal is to organize, create a bird’s eye view of your strategy, and be more productive.
Here are some more tips on managing your editorial workflow more efficiently.
.Don’t be too hard on yourself. Start with two articles a week and gradually increase your pace when you can.
.Be consistent with your publishing schedule. Make sure you follow your calendar and publish regular content as planned.
.Add notes, keyword ideas, and outlines to your calendar. This will help you produce better quality content when you sit down to write.
.Use colors, tags, categories, and other features in your calendar app to make it more visual and organized.
Here.With this tip you will know how to manage your website or blog effectively without any break down of the site
4. Create Comprehensive and Useful Content
This is very serious because. The most important thing that users and search engines look for is good quality content.
For website or a blog, a quality piece of content is usually a comprehensive article on a specific topic that covers all the details. This makes it extremely helpful for users.
These comprehensive articles are known as “pillar articles”. Other experts may refer to them as flagship content or cornerstone articles, A website or a blog without this kind of article, do not add value to users or readers.
Basically, these are your most important articles. You need choose the most promising keyword and then provide as much information as you could in one long-form article.
You should create as many pillar articles as possible to cover all the important keywords in your industry.
Following are some tips that you should keep in mind when creating pillar content:
.Pillar content could be any type of article. For example, a how-to guide, tutorial, comparison article, opinion piece, a listicle, and so on.
.The difference between pillar content and other articles is that your pillar articles are more comprehensive and provide in-depth information on the topic.
.Your pillar articles are not time-dependent. They are evergreen and always useful Although I recommend keeping them updated with new information to stay on top of search results.
I will cover more tips later in this article that will help you create high-quality pillar articles to get more traffic from search engines and I will also share with you 7 ways to get traffic from all social media platforms.
5. Make Your Content Readable
Yes! Make your content more readable.
As we mentioned earlier, search engines and users love longer and comprehensive articles that provide all the information they need.
Now the problem is that humans have a short attention span.
A slight difficulty in reading or understanding will put off your users, and they will leave without looking at all the useful information that you offered.
To solve this problem before it happens, you need to make all your content easy to read.
A good place to start would be to present your article in bite-size sentences using a friendly tone and lots of visuals.
Following are just some basic tips to make your content more readable and user-friendly.
.Use smaller sentences and paragraphs. This leaves a lot of white space around text making it easier to look and read.
Try to improve typography by using more readable fonts, large font-size, and plenty of line spacing.
.Check the readability score of your content. Yoast SEO comes with a built-in tool for that, you can also find tons of other online readability checkers
Use a grammar checker. We recommend using Grammarly, it not only checks grammar but actually helps you write better.
.Use images, screenshots, videos, info graphics, and other visual elements. These media elements make your article highly-engaging and easier to read.
With this few tip your article will be useful to your readers and
6. Learn and apply the SEO basics to your Website
SEO is a set of best practices that help you make your website more search engine friendly. You don’t need to be an ‘SEO Guru’ to improve your website.
Contrary to popular belief, anyone can do SEO for their own websites without hiring an expert. There are plenty of SEO tools and plugins, free advice, and step by step tutorials available that you can use.
We recommend using Yoast SEO plugin for all WordPress websites. It is the most comprehensive SEO and website optimization tool. The free version includes all the SEO features that you will need on your website.
7. Learn to Write Great Headlines
When users find your content in search results or RSS feeds, the first thing they see is your article headline. When Headline look boring, it means a boring presentation. So try as much as possible to make your headline not to be boring.
A catchy blog post title stands out and gets more clicks. Whereas a plain and boring headline gets ignored, and users are likely to scroll by it, likewise me when i search for topic on a site, the one that is catchy that I click and I think You do so.
This makes headlines very important.
You need to learn how to write better titles for your blog posts that capture user attention and get more clicks.
Luckily, blogging experts have been doing research on headlines for a very long time, and you can benefit from their findings.
These are the basic building blocks of an effective headline:
A good headline triggers an emotional response (joy, surprise, shock, curiosity, fear, excitement, greed, and so on).
It offers users a reward and value
It promotes the content by including target keywords
Copywriters use power words to trigger emotional responses. They tell users why the article is valuable or what they will get from clicking on the headline.
Lastly, a good headline includes a call to action for users which is often subtle and sometimes implied.
To learn more, I recommend you to carry out a research on headlines or do check back on my site for this article on How to write a good Headlines.
You can also use the following free headline analyzer tools to help create better headlines:
I regularly uses these three tools to create better blog post titles and headlines.
8. Make Internal Linking a Routine Task
Now that you have started creating good content, it is important to link to your articles from your existing blog posts. This is called internal linking, and it plays a huge role in SEO.
Here is why internal linking is so important:
.Internal links help Google understand the context and relationship between different articles on your website. It then uses this information as ranking signals.
.Internal links, when placed strategically and in context, can help you increase page views and reduce bounce rate.
.It is harder to ask third-party websites to link to your articles. It is way easier to create links on your own site.
I recommend making it a habit to link to your older articles from your new articles.
Because internal links play such an important role in SEO, and it help the site to rank on google.
9. Start Generating More Backlinks
A backlink is an incoming link to your content from an external website. Backlinks are one of the most influential signals in Google’s rankings.
Getting backlinks from reputable websites and blogs is very difficult. Not just for beginners, even experienced bloggers struggle with it.
Here are some tips to get quality backlinks to your website:
.Reach out to influencers and reputable blogs in your industry, and then tell them about specific content on your website that they might want to link.
.Write guest posts on other blogs and websites.
.Interview influencers and bloggers on your blog. They will likely want to let their users know to come checkout their interview, and you’ll get a backlink.
.The easiest way to get a backlink is to add a link to your website on all your social media profiles.
10. Add Images, Charts, Infographs to Create Visually Attractive Content
In step 5, we mentioned that adding images and charts to your articles makes it more readable.
Since visual elements are so important, I believe they deserved their own spot on this list.
As human beings, our brain prefers visual elements. We love colors and objects because aesthetics trigger emotional responses in our brains. This makes us more engaged and immersed in our surroundings.
People love looking at infographics because they make information engaging and easy to consume.
Images in your blog posts grab user’s attention and help them focus on not just the visual element but also the text around it.
If you’re just starting out, then it’s important to know that you cannot just use any image you see on the internet. Images are protected by copyright and stealing copyrighted material can have serious consequences.
Ideally, you want to use your own images, graphics, and photographs, but not all bloggers are graphic designers or photographers.
Luckily, there are so many great resources to find royalty free images, and there are even tools that you can use to easily create your own graphics. Here are some helpful resources:
I hope these tips will help you increase your blog or website traffic.And I will soon drop more article on how to increase traffic. So do drop your comment and do check back for the article in few days to come.